Let me just clarify the industry that I am currently in.
I am a web developer, I develop websites for my company Smashing Web Development. I can say without a doubt that I run a service business. Yes I code and build websites, edit CSS and create lines and lines of HTML but at the end of the day my business sinks and floats on how well I serve my clients.
So if you are starting out in the “service” industry (any industry in which you deal with clients) here is some advice to make sure you win.
Answer every email briefly, positively and honestly. No one likes to read a negative email, heck, very few people like to read email at all so keep it short. People may not remember what you said on the phone or in a meeting but they can always go back and check an email. Don’t lie.
Under promise and over deliver. Easy to say but hard do. When trying to win a client I know you try and put your best foot forward and you tell them all of the lovely things you can do for them but don’t promise them the world and then give them the moon. No one can eat that much cheese.
So now you know. Go on, go be awesome.
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