Link to the video on TED.

1. This is not about Reddit or Humpback whales it’s about Greenpeace.
2. Mister Splashy Pants.
3. The internet loves Mr Splashy Pants.
4. Greenpeace created an entire marketing campaign around it.
5. They accomplished their mission.
6. Out of the interest of doing something cool and not Altruism.
7. The internet provides a level playing field.
8. It cost nothing.
9. Be genuine.
10. It’s okay to lose control.
11. You no longer control the message. And that’s OK.

Thanks to Alexis Ohanian

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