- This is not about Reddit or Humpback whales it’s about Greenpeace.
- Mister Splashy Pants.
- The internet loves Mr Splashy Pants.
- Greenpeace created an entire marketing campaign around it.
- They accomplished their mission.
- Out of the interest of doing something cool and not Altruism.
- The internet provides a level playing field.
- It cost nothing.
- Be genuine.
- It’s okay to lose control.
- You no longer control the message. And that’s OK.
Thanks to Alexis Ohanian
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